Demandbase Vs Marketo (May 2021)

Shlomi LaviShlomi Lavi / May 06, 2021

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Bottom Line: Which is Better - Demandbase or Marketo?

Marketo is more expensive to implement (TCO) than Demandbase, Marketo is rated higher (91/100) than Demandbase (68/100). Marketo offers more features (6) to their users than Demandbase (0).

Looking for the right Account Based Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Demandbase, Inc compares with Marketo?

Demandbase, Inc: Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies. Real-time identification means you can make targeting decisions as well as personalize the con...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who's more expensive? Demandbase ABM Platform or Marketo?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Demandbase ABM Platform and Marketo.

Demandbase ABM Platform price Starting from $49 per month , on a scale between 1 to 10 Demandbase ABM Platform is rated 6, which is similar to the average cost of Account Based Marketing software. Marketo price starts at $1,995 per user/month , when comparing Marketo to their competitors, the software is rated 10 - much higher than the average Account Based Marketing software cost.

Bottom line:Marketo is more expensive than Demandbase ABM Platform.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Demandbase Vs. Marketo based on some of the most important and required Account Based Marketing features. Demandbase ABM Platform: We are still working to collect the list of features for Demandbase ABM Platform. Marketo: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.

Target customer size

Demandbase ABM Platform's typical customers include: Small, medium and large size businesses, Customers of the software mainly include small and medium businesses from a diverse range of industries.

Demandbase ABM Platform

ITQlick rating
(4.5/5)

Starting from $49 per month

Get the critical foundation you need to execute Account-Based Marketing effectively and easily. The Demandbase ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily discover and m...

Categories: Data Analysis Tools, Customer Loyalty, Account Based Marketing, Campaign Management.

Marketo

ITQlick rating
(4.2/5)

starts at $1,995 per user/month

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....

Categories: Complaint Management, Customer Loyalty, Lead Generation, Mac CRM, Mobile CRM.

Compare specifications

Compare features

Demandbase ABM Platform: 0 Features

We are working to collect the list of features

Marketo: 6 Features

Campaign Management
Email Marketing
Lead Management
Marketing Automation
Sales and CRM Integration
Social Media
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Demandbase
ITQlick rating
4.5/5
Score
68/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Compare
Marketo
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$1,995 per user/month
Functionality
20
Demandbase
ITQlick rating
4.1/5
Score
62/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
10
CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
Functionality
4
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.