Compare Demandbase and CompassABM - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Demandbase or CompassABM?

CompassABM is more expensive to implement (TCO) than Demandbase, and Demandbase is rated higher (62/100) than CompassABM (61/100). Demandbase offers users more features (4) than CompassABM (0). There is a clear winner in this case and it is Demandbase!

Looking for the right Account Based Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Demandbase, Inc Vs. Refactored

Demandbase, Inc: Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in your existing Marketing and Sales programs and technologies. Real-time identification means you can make targeting decisions as well as personalize the con...

Refactored: Enable account identification, website personalization, and prospect tracking—at scale—with CompassABM.

Who is more expensive? Demandbase or CompassABM?

The real total cost of ownership (TCO) of Account Based Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Demandbase and CompassABM.

Demandbase accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Demandbase is rated 4, which is lower than the average cost of Account Based Marketing software. CompassABM price starts at $1,500 per month , When comparing CompassABM to its competitors, the software is rated 6 - similar to the average Account Based Marketing software cost.

Bottom line: CompassABM is more expensive than Demandbase.

Which software includes more/better features?

We've compared Demandbase Vs. CompassABM based on some of the most important and required Account Based Marketing features.

Demandbase: Accounting & Finance, Data Analysis Tools, Customer Experience Management, Campaign Management.

CompassABM: We are still working to collect the list of features for CompassABM.

Target customer size

Demandbase's typical customers include: Medium and large size businesses, and CompassABM's target customer size include: Small, medium and large size businesses.