Compare dotMailer and ADP RUN - Jan 2023

Shlomi LaviShlomi Lavi / Jan 31, 2023

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Bottom Line: Which is Better - dotMailer or ADP RUN?

dotMailer is more expensive to implement (TCO) than ADP RUN, and ADP RUN is rated higher (94/100) than dotMailer (79/100). Both tools offer the same amount of features.

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

dotMailer Vs. ADP

dotMailer: Part of the dotDigital Group PLC, dotMailer is a highly intuitive, easy to use but powerful email marketing platform designed specifically to empower marketers to send targeted and relevant email campaigns. Our trusted and powerful, cross-channel marketing automation technology serves over 50,000 people from start-ups, SMEs and global corporations...

ADP: Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single sou...

Who is more expensive? dotMailer or RUN Powered by ADP?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for dotMailer and RUN Powered by ADP.

dotMailer price starts at $150 per month , On a scale between 1 to 10 dotMailer is rated 8, which is higher than the average cost of Email Marketing software. RUN Powered by ADP price starts at $59 per employee/month + $4 per employee , When comparing RUN Powered by ADP to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: dotMailer is more expensive than RUN Powered by ADP.

Which software includes more/better features?

We've compared dotMailer Vs. ADP RUN based on some of the most important and required Email Marketing features.

dotMailer: Basic Reports, Data Import/Export, Online Customer Support, Email Marketing, Email Campaigns.

RUN Powered by ADP: Employee Self-Service, Payroll, Data Analysis Tools, Attendance Management, Check Fraud Monitoring.

Target customer size

dotMailer's typical customers include: Small, medium and large size businesses, The software is a most viable product for small and medium businesses with backgrounds in a variety of industries.



dotMailer

ITQlick rating
(4/5)

starts at $150 per month

DotMailer software is a cloud based marketing automation platform which features email marketing as its core functionality. It is designed to cater to small businesses, medium sized and large enterprise.

Categories: BI & Analytics, Data Analysis Tools, CM Reporting & Analytics, Marketing.

ADP RUN

ITQlick rating
(4.5/5)

starts at $59 per employee/month + $4 per employee

Run Payroll is a web based payroll management solution for small and medium businesses. It also facilitates management of federal and state taxes in addition to other capabilities. The software was designed and...

Categories: Business tax, BI & Analytics, Data Analysis Tools, CM Reporting & Analytics, Human Resources.

Compare specifications

Compare features

dotMailer: 5 Features

Basic Reports
Data Import/Export
Online Customer Support
Email Marketing
Email Campaigns

RUN Powered by ADP: 5 Features

Employee Self-Service
Payroll
Data Analysis Tools
Attendance Management
Check Fraud Monitoring
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
dotMailer
ITQlick rating
4/5
Score
79/100
Pricing
8/10
License pricing
$150 per month
Functionality
11
Compare
ADP RUN
ITQlick rating
4.5/5
Score
94/100
Pricing
2.6/10
License pricing
$59 per employee/month + $4 per employee
Functionality
18
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.