Shlomi Lavi /
Mar 01, 2023
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Bottom Line: Which is Better - DoubleClick for Publishers or Flashtalking?
Flashtalking is more expensive to implement (TCO) than DoubleClick for Publishers, and Flashtalking is rated higher (92/100) than DoubleClick for Publishers (82/100).
Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Google Vs. Flashtalking, Inc.
Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.
Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...
Who is more expensive? DoubleClick for Publishers or Flashtalking?
The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for DoubleClick for Publishers and Flashtalking.
DoubleClick for Publishers price starts at $1,500 per month , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software. Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software.
Bottom line: Flashtalking is more expensive than DoubleClick for Publishers.
Which software includes more/better features?
We've compared DoubleClick for Publishers Vs. Flashtalking based on some of the most important and required Ad Server features.
DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.
Flashtalking: We are still working to collect the list of features for Flashtalking.
Target customer size
DoubleClick for Publishers's typical customers include: Small, medium and large size businesses,
Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising.