Shlomi Lavi /
Aug 24, 2022
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Bottom Line: Which is Better - Driftrock or Hootsuite?
Driftrock is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Driftrock (81/100). Hootsuite offers users more features (15) than Driftrock (0). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Driftrock Vs. Hootsuite
Driftrock: Driftrock is a team of expert digital marketers and engineers who have scaled user acquisition for countless online businesses. Our software and content is there to help companies who have build something amazing find the audience they deserve.We've taken advanced social media marketing techniques and applied them to a suite of tools. They are desi...
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Who is more expensive? Driftrock or Hootsuite?
The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Driftrock and Hootsuite.
Driftrock price starts at $89 per month , On a scale between 1 to 10 Driftrock is rated 6, which is similar to the average cost of Social Marketing software. Hootsuite price starts at $49 per user/month , When comparing Hootsuite to its competitors, the software is rated 2 - much lower than the average Social Marketing software cost.
Bottom line: Driftrock is more expensive than Hootsuite.
Which software includes more/better features?
We've compared Driftrock Vs. Hootsuite based on some of the most important and required Social Marketing features.
Driftrock: We are still working to collect the list of features for Driftrock.
Hootsuite: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration.
Target customer size
Driftrock's typical customers include: Small, medium and large size businesses, Hootsuite is perfect for companies of all shapes and sizes.