Shlomi Lavi /
Oct 19, 2022
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Bottom Line: Which is Better - DrumUp or Kenshoo?
Kenshoo is more expensive to implement (TCO) than DrumUp, and DrumUp is rated higher (89/100) than Kenshoo (80/100).
Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
DrumUp Vs. Kenshoo
DrumUp: DrumUp is an intelligent social media marketing, content marketing and news tracking app. It helps marketers and professionals discover interesting content and trends, and work with them to 'drum up' social media and online presence of their businesses or brands. The app uses sophisticated NLP and data mining algorithms to make fresh, relevant cont...
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? DrumUp or Kenshoo?
The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for DrumUp and Kenshoo.
DrumUp price starts at $15 per month , On a scale between 1 to 10 DrumUp is rated 4, which is lower than the average cost of Social Media software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 DrumUp is rated 4, which is lower than the average cost of Social Media software.
Bottom line: Kenshoo is more expensive than DrumUp.
Which software includes more/better features?
We've compared DrumUp Vs. Kenshoo based on some of the most important and required Social Media features.
DrumUp: We are still working to collect the list of features for DrumUp.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
DrumUp's typical customers include: SMBs, and Kenshoo's target customer size include: Medium and large size businesses.