Shlomi Lavi /
Oct 31, 2022
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Bottom Line: Which is Better - Emarsys or Adestra?
Adestra is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than Adestra (75/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. Adestra
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike.
We were founded on the principle that marketing success takes more than technology...
Who is more expensive? Emarsys or Adestra?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Adestra.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Emarsys cost is around the same cost of Adestra.
Which software includes more/better features?
We've compared Emarsys Vs. Adestra based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Adestra: We are still working to collect the list of features for Adestra.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, and Adestra's target customer size include: SMBs.