Shlomi Lavi /
Jun 25, 2022
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Bottom Line: Which is Better - Emarsys or Experiture Marketing?
Emarsys is more expensive to implement (TCO) than Experiture Marketing, and Emarsys is rated higher (91/100) than Experiture Marketing (83/100). Experiture Marketing offers users more features (5) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. Experiture
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources
Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...
Who is more expensive? Emarsys or Experiture Marketing Platform?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Experiture Marketing Platform.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Experiture Marketing Platform price starts at $900 per month , When comparing Experiture Marketing Platform to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than Experiture Marketing Platform.
Which software includes more/better features?
We've compared Emarsys Vs. Experiture Marketing based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Experiture Marketing Platform: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, The software is a viable solution for businesses of all sizes hailing from a diverse range of industries.