Shlomi Lavi /
May 15, 2022
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Bottom Line: Which is Better - Emarsys or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than Emarsys, and Emarsys is rated higher (91/100) than IBM Campaign (88/100).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. IBM
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? Emarsys or IBM Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and IBM Campaign.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: Emarsys cost is around the same cost of IBM Campaign.
Which software includes more/better features?
We've compared Emarsys Vs. IBM Campaign based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, and IBM Campaign's target customer size include: Small, medium and large size businesses.