Compare Emarsys and MailChimp - Mar 2022

Shlomi LaviShlomi Lavi / Mar 14, 2022

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Bottom Line: Which is Better - Emarsys or MailChimp?

Emarsys is more expensive to implement (TCO) than MailChimp, MailChimp is rated higher (98/100) than Emarsys (91/100). MailChimp offers more features (6) to their users than Emarsys (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Emarsys compares with MailChimp?

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Who's more expensive? Emarsys or MailChimp?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Emarsys and MailChimp.

Emarsys price starts at $335 per month , on a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. MailChimp price starts at $17 per month , when comparing MailChimp to their competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than MailChimp.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Emarsys Vs. MailChimp based on some of the most important and required Email Marketing features. Emarsys: We are still working to collect the list of features for Emarsys. MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, MailChimp is best for all those that are in business and also are serious concerning making money.

Emarsys

ITQlick rating
(4.6/5)

starts at $335 per month

Emarsys software is a complete cloud-based email marketing platform for retail & e-commerce. It is a B2C (Business to Consumer) Marketing Cloud solution that allows for one-on-one marketers and customer interac...

Categories: Marketing, Marketing Automation, Email marketing.

MailChimp

ITQlick rating
(4.5/5)

starts at $17 per month

MailChimp is email marketing software that is offered to businesses. This is a product developed by MailChimp which is structured to facilitate email marketing campaigns. The program has so many features that w...

Categories: Marketing, Email Marketing, Marketing Analytics, Marketing Automation.

Compare specifications

Compare features

Emarsys: 0 Features

We are working to collect the list of features

MailChimp: 6 Features

Email Campaigns
Email list management
Email Marketing API
Email Setup Wizard
Event Triggered Email
Social Media Integration
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
Compare
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Campaign...
ITQlick rating
4.6/5
Score
91/100
Pricing
6/10
License pricing
$9 per month
Functionality
14
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.