Compare Emarsys vs MailChimp

Emarsys Vs. MailChimp: Which is better?

Shlomi Lavi / Jul 16, 2020

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens the experience and the relationship between our clients and their customers.

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subscribers product updates, event invitations, announcements, and editorial content (just to name a few). Use our reports to improve your campaigns and learn more about your subscribers. Best of all? MailChimp is free for lists of up to 2,000 subscribers. MailChimp in-house support staff sits on the front lines, helping customers solve problems and make the most of their email newsletters. Our marketing and user-experience designers are constantly innovating, collaborating, and fixing things. And behind the scenes, we've got delivery experts and human resources professionals keeping the wheels turning. We hire thoughtfully, because we're building a team to scale with a growth rate of more than 6,000 new customers a day. Want to be a part of it? Apply within.

Pricing/cost comparison

The real cost of Email Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Emarsys TCO and MailChimp total cost to help with the total cost of ownership calculation.

Emarsys price Starting from $335 per month , on a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. MailChimp price Starting from $30 per user/month , when comparing MailChimp to their competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than MailChimp.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Emarsys Vs. MailChimp based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features of Emarsys. .
MailChimp list of features include the following: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, .

Target customer size

Emarsys's typical customers include: Small business, Medium business, Large business, MailChimp is best for all those who are in business and are serious about making money.