Shlomi Lavi /
Mar 25, 2022
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Bottom Line: Which is Better - Emarsys or Omnisend?
Emarsys is more expensive to implement (TCO) than Omnisend, and Emarsys is rated higher (91/100) than Omnisend (89/100). Omnisend offers users more features (5) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. Omnisend
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
Omnisend: Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletter...
Who is more expensive? Emarsys or Omnisend?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Omnisend.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Omnisend price starts at $16 per month , When comparing Omnisend to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than Omnisend.
Which software includes more/better features?
We've compared Emarsys Vs. Omnisend based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Omnisend: Data Analysis Tools, Email Marketing, Email Campaigns, Image Library, WYSIWYG Email Editor.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, and Omnisend's target customer size include: Small businesses and start ups.