Shlomi Lavi /
Mar 15, 2023
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Bottom Line: Which is Better - Emarsys or Ontraport?
Emarsys is more expensive to implement (TCO) than Ontraport, and Emarsys is rated higher (91/100) than Ontraport (78/100). Ontraport offers users more features (9) than Emarsys (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emarsys Vs. ONTRAPORT
Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue.
Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...
ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve.
We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it.
We wanted to be able to see what was working and what wasn’t at every stage of o...
Who is more expensive? Emarsys or Ontraport?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Ontraport.
Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Emarsys is more expensive than Ontraport.
Which software includes more/better features?
We've compared Emarsys Vs. Ontraport based on some of the most important and required Email Marketing features.
Emarsys: We are still working to collect the list of features for Emarsys.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.
Target customer size
Emarsys's typical customers include: Small, medium and large size businesses, Ontraport is built for small and medium sized businesses and caters to a horizontal market.