Compare Emarsys and Oracle Marketing - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than Emarsys, and Oracle Marketing is rated with the same score (91/100) as Emarsys (91/100). Oracle Marketing offers users more features (4) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. Oracle Corporation

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Emarsys or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Oracle Marketing Cloud.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Oracle Marketing Cloud is more expensive than Emarsys.

Which software includes more/better features?

We've compared Emarsys Vs. Oracle Marketing based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.