Shlomi Lavi /
Mar 23, 2022
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Bottom Line: Which is Better - Emma or ADP RUN?
Emma is more expensive to implement (TCO) than ADP RUN, and ADP RUN is rated higher (94/100) than Emma (75/100). Both tools offer the same amount of features.
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Emma Vs. ADP
Emma: Emma is a web-based email marketing service helping more than 40,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it's the easiest way to create, send and track stylish email newsletters and campaigns.
We're out to help organizations use stylish email marketing t...
ADP: Automatic Data Processing, Inc. (Nasdaq: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single sou...
Who is more expensive? Emma or RUN Powered by ADP?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emma and RUN Powered by ADP.
Emma price starts at $99 per month , On a scale between 1 to 10 Emma is rated 6, which is similar to the average cost of Email Marketing software. RUN Powered by ADP price starts at $59 per employee/month + $4 per employee , When comparing RUN Powered by ADP to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Emma is more expensive than RUN Powered by ADP.
Which software includes more/better features?
We've compared Emma Vs. ADP RUN based on some of the most important and required Email Marketing features.
Emma: Basic Reports, Data Import/Export, Online Customer Support, Image Library, WYSIWYG Email Editor.
RUN Powered by ADP: Employee Self-Service, Payroll, Data Analysis Tools, Attendance Management, Check Fraud Monitoring.
Target customer size
Emma's typical customers include: SMBs, The software is a most viable product for small and medium businesses with backgrounds in a variety of industries.