Compare Ensighten and AdRoll - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or AdRoll?

Ensighten is more expensive to implement (TCO) than AdRoll, and Ensighten is rated higher (90/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. AdRoll

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Who is more expensive? Ensighten or AdRoll?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and AdRoll.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Ensighten cost is around the same cost of AdRoll.

Which software includes more/better features?

We've compared Ensighten Vs. AdRoll based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

AdRoll: We are still working to collect the list of features for AdRoll.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and AdRoll's target customer size include: Medium and large size businesses.