Compare Ensighten and Kenshoo - Oct 2022

Shlomi LaviShlomi Lavi / Oct 19, 2022

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Bottom Line: Which is Better - Ensighten or Kenshoo?

Kenshoo is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than Kenshoo (80/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Kenshoo

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...

Who is more expensive? Ensighten or Kenshoo?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and Kenshoo.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Kenshoo is more expensive than Ensighten.

Which software includes more/better features?

We've compared Ensighten Vs. Kenshoo based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

Kenshoo: We are still working to collect the list of features for Kenshoo.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.



Ensighten

ITQlick rating
(4.9/5)

Ensighten is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Ensighten received a rating of 4.9 from ITQlick team. The software cost is considered affo...

Categories: Content Marketing, Marketing.

Kenshoo

ITQlick rating
(3.7/5)

Kenshoo is a cloud-based social marketing, digital advertising, and PPC and web analytics solution designed for multiple industries. The solution core features include cross-channel intelligence, campaign manag...

Categories: Marketing, Digital Advertising.

Compare specifications

Compare features

Ensighten: 0 Features

We are working to collect the list of features

Kenshoo: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Compare
Kenshoo
ITQlick rating
3.7/5
Score
80/100
Pricing
7/10
License pricing
Pricing not available
Functionality
3
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.