Compare Ensighten and SMS Marketing - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or SMS Marketing?

SMS Marketing is more expensive to implement (TCO) than Ensighten, and Ensighten is rated higher (90/100) than SMS Marketing (72/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Cytech Ltd

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Cytech Ltd: Cytech Mobile is a technology provider active in the market of mobile telecommunications, mobile marketing and high end software development projects. Its main focus is to deliver high quality software projects in the mobile field following a well structured methodology, strongly based on competent technology experts

Who is more expensive? Ensighten or SMS Mobile Marketing Platform?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and SMS Mobile Marketing Platform.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. SMS Mobile Marketing Platform price starts at $45 per user/month , When comparing SMS Mobile Marketing Platform to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Ensighten cost is around the same cost of SMS Mobile Marketing Platform.

Which software includes more/better features?

We've compared Ensighten Vs. SMS Marketing based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

SMS Mobile Marketing Platform: We are still working to collect the list of features for SMS Mobile Marketing Platform.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and SMS Mobile Marketing Platform's target customer size include: Small, medium and large size businesses.