Compare Ensighten and Zeta Hub - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Ensighten or Zeta Hub?

Ensighten is more expensive to implement (TCO) than Zeta Hub, and Ensighten is rated higher (90/100) than Zeta Hub (77/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Ensighten Vs. Zeta Interactive

Ensighten: Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel...

Zeta Interactive: Zeta is a Big Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortu...

Who is more expensive? Ensighten or Zeta Hub?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Ensighten and Zeta Hub.

Ensighten accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software. Zeta Hub accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Ensighten is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: Ensighten cost is around the same cost of Zeta Hub.

Which software includes more/better features?

We've compared Ensighten Vs. Zeta Hub based on some of the most important and required Marketing Automation features.

Ensighten: We are still working to collect the list of features for Ensighten.

Zeta Hub: We are still working to collect the list of features for Zeta Hub.

Target customer size

Ensighten's typical customers include: Small, medium and large size businesses, and Zeta Hub's target customer size include: Small, medium and large size businesses.