Shlomi Lavi /
Mar 07, 2022
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Bottom Line: Which is Better - ExactTarget or MailChimp?
MailChimp is more expensive to implement (TCO) than ExactTarget, and MailChimp is rated higher (98/100) than ExactTarget (77/100). MailChimp offers users more features (6) than ExactTarget (1).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Exacttarget Vs. MailChimp
Exacttarget : ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate,...
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs.
Create signup forms that match your brand's look and feel, and send your subs...
Who is more expensive? ExactTarget or MailChimp?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for ExactTarget and MailChimp.
ExactTarget price starts at $25 per user/month , On a scale between 1 to 10 ExactTarget is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price starts at $17 per month , When comparing MailChimp to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than ExactTarget.
Which software includes more/better features?
We've compared ExactTarget Vs. MailChimp based on some of the most important and required Email Marketing features.
ExactTarget: Social networks.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
The software is a viable solution for businesses of all sizes and a variety of types. MailChimp is best for all those that are in business and also are serious concerning making money.