Compare Experiture Marketing and Oracle Marketing - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Experiture Marketing or Oracle Marketing?

Oracle Marketing is more expensive to implement (TCO) than Experiture Marketing, and Oracle Marketing is rated higher (91/100) than Experiture Marketing (83/100). Experiture Marketing offers users more features (5) than Oracle Marketing (4).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Experiture Vs. Oracle Corporation

Experiture: Experiture is a revolutionary Customer Experience Marketing Platform that enables marketers of all kinds to create, deploy, measure and optimize automated multichannel marketing programs at scale -- without tapping into expensive and scarce IT resources Experiture enables marketers to get a 360-degree view of their customers, with a powerful, bui...

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Who is more expensive? Experiture Marketing or Oracle Marketing Cloud?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Experiture Marketing and Oracle Marketing Cloud.

Experiture Marketing price starts at $900 per month , On a scale between 1 to 10 Experiture Marketing Platform is rated 4, which is lower than the average cost of Marketing Automation software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average Marketing Automation software cost.

Bottom line: Oracle Marketing Cloud is more expensive than Experiture Marketing.

Which software includes more/better features?

We've compared Experiture Marketing Vs. Oracle Marketing based on some of the most important and required Marketing Automation features.

Experiture Marketing: Campaign Management, Email Marketing, Image Library, WYSIWYG Email Editor, Email.

Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Target customer size

The software is a viable solution for businesses of all sizes hailing from a diverse range of industries. and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.