Compare Firecart and Keap - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Firecart or Keap?

Keap is more expensive to implement (TCO) than Firecart, and Keap is rated higher (97/100) than Firecart (58/100). Keap offers users more features (15) than Firecart (0). There is a clear winner in this case and it is Keap!

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Canvass Inc. Vs. Infusionsoft

Canvass Inc.: Canvass, provides an all-in-one marketing software for businesses. The firm is being incubated at the Indian School of Business’ Wadhwani Center for Entrepreneurship Development (WCED). Canvass helps businesses with lead generation, lead nurturing, marketing communication, and marketing automation. Key features include Email Marketing, Landing P...

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? Firecart or Keap?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Firecart and Keap.

Firecart price starts at $25 per user/month , On a scale between 1 to 10 Firecart is rated 2, which is much lower than the average cost of Marketing Automation software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Marketing Automation software cost.

Bottom line: Firecart cost is around the same cost of Keap.

Which software includes more/better features?

We've compared Firecart Vs. Keap based on some of the most important and required Marketing Automation features.

Firecart: We are still working to collect the list of features for Firecart.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

Firecart's typical customers include: Small, medium and large size businesses, Individual users will find the personal touch of a well designed landing page template to be very effective.