Compare Flashtalking and Spark by Marketo - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Flashtalking or Spark by Marketo?

Spark by Marketo is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Flashtalking (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Flashtalking, Inc. Vs. Marketo

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Who is more expensive? Flashtalking or Spark by Marketo?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Flashtalking and Spark by Marketo.

Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flashtalking is rated 4, which is lower than the average cost of Marketing software. Spark by Marketo price starts at $895 per month , When comparing Spark by Marketo to its competitors, the software is rated 8 - higher than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Flashtalking Vs. Spark by Marketo based on some of the most important and required Marketing features.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Spark by Marketo: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation.

Target customer size

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising. Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes.