Compare Flashtalking and Sugar - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Flashtalking or Sugar?

Sugar is more expensive to implement (TCO) than Flashtalking, and Flashtalking is rated higher (92/100) than Sugar (75/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Flashtalking, Inc. Vs. SugarCRM

Flashtalking, Inc.: Flashtalking is an independent ad serving, tracking and technology company, providing best-in-class digital advertising products, service and support for online advertisers, key media buying and creative agencies. Our products lead the agency ad server market and facilitate the management, delivery and tracking of all forms of digital advertising a...

SugarCRM : SugarCRM’s mission is to empower organizations to gain and retain customers by providing greater efficiency and control over the sales pipeline. As an open-platform web-based CRM solution, Sugar is easy to customize to meet an organization’s changing needs. It is also affordable, easy-to-use and offers a competitive advantage by providing organizat...

Who is more expensive? Flashtalking or Sugar Market?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Flashtalking and Sugar Market.

Flashtalking accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flashtalking is rated 4, which is lower than the average cost of Marketing software. Sugar Market price starts at $52 per user/month , When comparing Sugar Market to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: Sugar Market is more expensive than Flashtalking.

Which software includes more/better features?

We've compared Flashtalking Vs. Sugar based on some of the most important and required Marketing features.

Flashtalking: We are still working to collect the list of features for Flashtalking.

Sugar Market: We are still working to collect the list of features for Sugar Market.

Target customer size

Flashtalking marketing software is typically used by businesses in a wide range of industries that engage in digital advertising. and Sugar Market's target customer size include: Small, medium and large size businesses.