Compare Flurry Analytics and Nielsen Attribution - Nov 2022

Shlomi Lavi

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Bottom Line: Which is Better - Flurry Analytics or Nielsen Attribution?

Nielsen Attribution is more expensive to implement (TCO) than Flurry Analytics, and Flurry Analytics is rated higher (80/100) than Nielsen Attribution (70/100). Flurry Analytics offers users more features (3) than Nielsen Attribution (0). There is a clear winner in this case and it is Flurry Analytics!

Looking for the right Website analysis solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Flurry Vs. Visual IQ

Flurry: Flurry is one of the hottest start-ups in high tech and the mobile app revolution. Over 95,000 companies use our industry leading analytics and advertising services across more than 275,000 apps to increase acquisition, retention and monetization. Leading companies like Rovio (Angry Birds), Zynga, The New York Times, Electronic Arts, Skype, Groupon...

Visual IQ: Founded in 2006, Visual IQ is the world’s leading cross channel marketing attribution software company. Our IQ Intelligence Suite™ of hosted software products reveals cross channel performance insights hidden deep within your marketing data, and provides both executive-level and practitioner-level recommendations to improve your marketing performan...

Who is more expensive? Flurry Analytics or Visual IQ?

The real total cost of ownership (TCO) of Website analysis software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Flurry Analytics and Visual IQ.

Flurry Analytics accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flurry Analytics is rated 2, which is much lower than the average cost of Website analysis software. Visual IQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Flurry Analytics is rated 2, which is much lower than the average cost of Website analysis software.

Bottom line: Visual IQ is more expensive than Flurry Analytics.

Which software includes more/better features?

We've compared Flurry Analytics Vs. Nielsen Attribution based on some of the most important and required Website analysis features.

Flurry Analytics: Data Import/Export, Basic Reports, Online Customer Support.

Visual IQ: We are still working to collect the list of features for Visual IQ.

Target customer size

Flurry Analytics's typical customers include: Medium and large size businesses, Customers of the software include businesses of all sizes and a variety of types.