Shlomi Lavi / Mar 07, 2023We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Active Campaign is more expensive to implement (TCO) than FullStory, and Active Campaign is rated higher (83/100) than FullStory (82/100). Active Campaign offers users more features (11) than FullStory (3).
Looking for the right Customer Experience Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
The real total cost of ownership (TCO) of Customer Experience Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for FullStory and Active Campaign.
FullStory price starts at $899 per license , On a scale between 1 to 10 FullStory is rated 2, which is much lower than the average cost of Customer Experience Management software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Customer Experience Management software cost.
Bottom line: Active Campaign is more expensive than FullStory.
We've compared FullStory Vs. Active Campaign based on some of the most important and required Customer Experience Management features.
FullStory: Dashboard, Data Analysis Tools, Data analysis.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.
FullStory's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.
starts at $899 per license
FullStory is a customer experience management software that helps businesses see their customers interactivity and reaction to their apps or sites. With the software custom and enterprise-level dashboards, user...
Compare Pricingstarts at $39 per month
ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...
PriceDemo| ITQlick Score: | 82/100 |
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| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | Customer Experience Management -> FullStory review |
| Company: | FullStory |
| Pricing: | starts at $899 per license |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | FullStory review, FullStory pricing, FullStory alternatives |
| ITQlick Score: | 83/100 |
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| ITQlick Rating: |
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| Pricing: | 4/10 - average cost |
| Category: | Email Marketing -> Active Campaign review |
| Company: | Active Campaign |
| Pricing: | starts at $39 per month |
| Typical customers: | SMBs |
| Platforms: | Cloud |
| Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.