Shlomi Lavi / Sep 27, 2023We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Adobe is more expensive to implement (TCO) than FullStory, and Adobe is rated higher (91/100) than FullStory (82/100). Adobe offers users more features (6) than FullStory (3).
Looking for the right Customer Experience Management solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
The real total cost of ownership (TCO) of Customer Experience Management software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for FullStory and Adobe Marketo Engage.
FullStory price starts at $899 per license , On a scale between 1 to 10 FullStory is rated 2, which is much lower than the average cost of Customer Experience Management software. Adobe Marketo Engage price starts at $895 per month , When comparing Adobe Marketo Engage to its competitors, the software is rated 10 - much higher than the average Customer Experience Management software cost.
Bottom line: Adobe Marketo Engage is more expensive than FullStory.
We've compared FullStory Vs. Adobe based on some of the most important and required Customer Experience Management features.
FullStory: Dashboard, Data Analysis Tools, Data analysis.
Adobe Marketo Engage: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
FullStory's typical customers include: Small, medium and large size businesses, Customers of the software mainly include small and medium businesses from a diverse range of industries.
starts at $899 per license
FullStory is a customer experience management software that helps businesses see their customers interactivity and reaction to their apps or sites. With the software custom and enterprise-level dashboards, user...
Compare Pricingstarts at $895 per month
Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc....
PriceDemo| ITQlick Score: | 82/100 |
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| ITQlick Rating: |
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| Pricing: | 2/10 - low cost |
| Category: | Customer Experience Management -> FullStory review |
| Company: | FullStory |
| Pricing: | starts at $899 per license |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | FullStory review, FullStory pricing, FullStory alternatives |
| ITQlick Score: | 91/100 |
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| ITQlick Rating: |
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| Pricing: | 10/10 - high cost |
| Category: | Account Based Marketing -> Adobe Marketo Engage review |
| Company: | Marketo |
| Pricing: | starts at $895 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | Adobe Marketo Engage review, Adobe Marketo Engage pricing, Adobe Marketo Engage alternatives |
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.