Compare Funnel and Looker - Aug 2022

Shlomi LaviShlomi Lavi / Aug 25, 2022

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Funnel or Looker?

Looker is more expensive to implement (TCO) than Funnel, and Looker is rated higher (81/100) than Funnel (79/100). Looker offers users more features (5) than Funnel (3).

Looking for the right Dashboards & KPIs solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Funnel Vs. Looker

Funnel: Our products allow marketers to work smarter by automating marketing reporting and manual processes such as data gathering from advertising platforms. They help marketers to make sense of massive amounts of advertising data and to identify the channels that truly create value for your business.

Looker : Established in 2011, Looker is an inventive software company that focuses on the intersection of economics and engineering. We believe that businesses can only thrive when data is consistently defined and easily accessible across the entire organization. Our web-based platform powers the work of data analysts while fueling (and fulfilling) the busi...

Who is more expensive? Funnel or Looker?

The real total cost of ownership (TCO) of Dashboards & KPIs software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Funnel and Looker.

Funnel price starts at $399 per month , On a scale between 1 to 10 Funnel Dashboards & Reports is rated 2, which is much lower than the average cost of Dashboards & KPIs software. Looker price starts at $3,000 per month , When comparing Looker to its competitors, the software is rated 6 - similar to the average Dashboards & KPIs software cost.

Bottom line: Looker is more expensive than Funnel.

Which software includes more/better features?

We've compared Funnel Vs. Looker based on some of the most important and required Dashboards & KPIs features.

Funnel: Dashboard, Dashboards & KPIs, Data visualization.

Looker: Customizable Dashboard, Data analysis, Project Collaboration, Budgeting & CPM, Data visualization.

Target customer size

Funnel's typical customers include: SMBs, Looker is best for small to big sized companies, and enterprises of any size.



Funnel

ITQlick rating
(4.7/5)

starts at $399 per month

Funnel Dashboards-Reports is a growing cloud-based BI software, it is designed to support small and medium size business. Funnel Dashboards-Reports received a rating of 4.7 from ITQlick team. The software cost ...

Categories: Dashboards & KPIs, Visual Analytics.

Looker

ITQlick rating
(4.6/5)

starts at $3,000 per month

Looker software is a cloud-hosted business intelligence and data analytics software that allows businesses to explore and assess data, as well as get a 360° view of their customers. Data captured from multiple ...

Categories: Budgeting & CPM, BI & Analytics, Cloud BI, Dashboards & KPIs, Reporting.

Compare specifications

Compare features

Funnel: 3 Features

Dashboard
Dashboards & KPIs
Data visualization

Looker: 5 Features

Customizable Dashboard
Data analysis
Project Collaboration
Budgeting & CPM
Data visualization
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Funnel
ITQlick rating
4.7/5
Score
79/100
Pricing
2.4/10
License pricing
$399 per month
Functionality
5
Review
Compare
Looker
ITQlick rating
4.6/5
Score
81/100
Pricing
6/10
License pricing
$3,000 per month
Functionality
15
Review
Domo
ITQlick rating
4.2/5
Score
96/100
Pricing
6/10
License pricing
$175 per user/month
Functionality
20
Review
Grow
ITQlick rating
4.6/5
Score
91/100
Pricing
3/10
License pricing
$1,500 per month
Functionality
5
Review
Klipfoli...
ITQlick rating
5/5
Score
88/100
Pricing
3/10
License pricing
$99 per month
Functionality
18

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.