Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Funnel or Looker?
Looker is more expensive to implement (TCO) than Funnel, and Looker is rated higher (81/100) than Funnel (62/100). Funnel offers users more features (8) than Looker (5).
Looking for the right Dashboards & KPIs solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Funnel Vs. Looker
Funnel: Our products allow marketers to work smarter by automating marketing reporting and manual processes such as data gathering from advertising platforms. They help marketers to make sense of massive amounts of advertising data and to identify the channels that truly create value for your business.
Looker : Established in 2011, Looker is an inventive software company that focuses on the intersection of economics and engineering. We believe that businesses can only thrive when data is consistently defined and easily accessible across the entire organization. Our web-based platform powers the work of data analysts while fueling (and fulfilling) the busi...
Who is more expensive? Funnel or Looker?
The real total cost of ownership (TCO) of Dashboards & KPIs software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Funnel and Looker.
Funnel price starts at $499 per month , On a scale between 1 to 10 Funnel is rated 4, which is lower than the average cost of Dashboards & KPIs software. Looker price starts at $3,000 per month , When comparing Looker to its competitors, the software is rated 6 - similar to the average Dashboards & KPIs software cost.
Bottom line: Looker is more expensive than Funnel.
Which software includes more/better features?
We've compared Funnel Vs. Looker based on some of the most important and required Dashboards & KPIs features.
Funnel: Dashboard, Ad-Hoc Analysis, Ad-Hoc Reporting, Data Analysis Tools, Data analysis, BI & Analytics, Budgeting & CPM, Access Control.
Looker: Customizable Dashboard, Data analysis, Project Collaboration, Budgeting & CPM, Data visualization.
Target customer size
Funnel's typical customers include: SMBs, Looker is best for small to big sized companies, and enterprises of any size.