Compare GetResponse and Active Campaign - Mar 2023

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - GetResponse or Active Campaign?

GetResponse is more expensive to implement (TCO) than Active Campaign, and GetResponse is rated higher (87/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than GetResponse (6).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

GetResponse Vs. Active Campaign

GetResponse: GetResponse is a complete email marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders to deliver information to your subscribers and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships wi...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? GetResponse or Active Campaign?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for GetResponse and Active Campaign.

GetResponse price starts at $15.58 per month , On a scale between 1 to 10 GetResponse is rated 6, which is similar to the average cost of Email Marketing software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: GetResponse is more expensive than Active Campaign.

Which software includes more/better features?

We've compared GetResponse Vs. Active Campaign based on some of the most important and required Email Marketing features.

GetResponse: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

GetResponse can be used as a suitable online marketing tool for any business size and type. Small business users will find that personalized emails add a special note for each of your new leads.