Shlomi Lavi /
Feb 28, 2023
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Bottom Line: Which is Better - GlobeNewswire or Kenshoo?
Kenshoo is more expensive to implement (TCO) than GlobeNewswire, and GlobeNewswire is rated higher (91/100) than Kenshoo (80/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Nasdaq Vs. Kenshoo
Nasdaq: Welcome to the new Nasdaq. Where capital market logistics are solved by people, products and services that are as ambitious as you are.
In 1971, the microprocessor was born. Nasdaq wasted no time capitalizing on the new technology by bringing all-electronic trading to the market. Later in the decade, this provided the likes of Apple and Microso...
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? GlobeNewswire or Kenshoo?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for GlobeNewswire and Kenshoo.
GlobeNewswire price starts at $150 per license , On a scale between 1 to 10 GlobeNewswire is rated 2, which is much lower than the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 GlobeNewswire is rated 2, which is much lower than the average cost of Marketing software.
Bottom line: Kenshoo is more expensive than GlobeNewswire.
Which software includes more/better features?
We've compared GlobeNewswire Vs. Kenshoo based on some of the most important and required Marketing features.
GlobeNewswire: We are still working to collect the list of features for GlobeNewswire.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
GlobeNewswire is a marketing software platform that serves a wide range of industries and businesses of all sizes. and Kenshoo's target customer size include: Medium and large size businesses.