Compare Google AdMob and LiveIntent - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Google AdMob or LiveIntent?

Google AdMob is more expensive to implement (TCO) than LiveIntent, and LiveIntent is rated higher (90/100) than Google AdMob (82/100).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Google Vs. LiveIntent

Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.

LiveIntent: LiveIntent is a company built on people. Our culture centers on the people that work here, and our platform centers on the people we help marketers reach. We're smart. We're unique. We're fun to work with. And we're looking for people that are smart, unique and fun to work with.

Who is more expensive? Google AdMob or LiveIntent?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Google AdMob and LiveIntent.

Google AdMob price Has a free version , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software. LiveIntent accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Google AdMob is rated 6, which is similar to the average cost of Marketing software.

Bottom line: Google AdMob is more expensive than LiveIntent.

Which software includes more/better features?

We've compared Google AdMob Vs. LiveIntent based on some of the most important and required Marketing features.

Google AdMob: We are still working to collect the list of features for Google AdMob.

LiveIntent: We are still working to collect the list of features for LiveIntent.

Target customer size

Google AdMob's typical customers include: Small, medium and large size businesses, and LiveIntent's target customer size include: Small, medium and large size businesses.