Gusto - Top Competitors (Jan 2023)

Shlomi Lavi / updated: Jan 28, 2023

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Gusto vs. Alternatives in 2023

In the payroll and HR software category, Gusto has the following software options as its top alternatives: Namely, Paylocity, Paychex Flex, and Rippling. In select aspects below, Gusto is compared to its top competitors:

• Cloud/On-premise: Gusto is a fully cloud-based payroll and HR software solution. In comparison, all top alternatives of Gusto Payroll are fully cloud-based solutions.
• Cost: Gusto Payroll pricing starts at $45 per month. Add-ons are available, and no free trial or free version is offered. In comparison, Rippling pricing starts at $8 per user per month, while the other top alternatives do not disclose their pricing details.
• Customers/Industries: Gusto targets businesses across various industries and is typically used by solo contractors, team leads, and small business employers. In comparison, all top Gusto Payroll alternatives target similar customers and industries— businesses of all sizes in tech, finance, healthcare, nonprofit, etc.
• Functionality: Gusto has typical functionalities for payroll and HR software like full-service payroll, accounting integrations, onboarding checklists, etc. Compared to its top alternatives, Gusto does not have the learning management feature available on Rippling.
• Popularity: Gusto was founded in 2011. The company is valued at over $9 billion and has raised over $600 million in funding. Over 200,000 businesses use Gusto Payroll. In comparison, Paychex Flex serves over 700,000 businesses, Namely has raised over $200 million in funding, and Paylocity won the HR Tech award for Best SMB-focused Software for Talent Development.
• Scalability: Gusto can support businesses of all sizes and stages, whether small, medium, or large-scale. In comparison, Namely is built to support teams in midsized businesses, while the other alternatives can support businesses of all sizes.
• Support: Gusto offers the following support channel options to its users: email, phone, and a knowledge base. In comparison, Namely has no phone support; Rippling has live chat support, Paychex Flex support is available 24/7, while Paylocity does not have email support.

Gusto vs. Alternatives (pricing table)

Gusto's Free Alternative

Free alternatives to Gusto include Fluida and Freshteam. Fluida's free plan offers access to the directory of company, email support for around ten users, and time and attendance features. On the other hand, Freshman is designed to help businesses in finding, screening, interviewing, and hiring qualified individuals for multiple roles.