Compare Hashtagio and Brand V02 - Dec 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hashtagio or Brand V02?

Hashtagio is more expensive to implement (TCO) than Brand V02, and Brand V02 is rated higher (56/100) than Hashtagio (25/100). Brand V02 offers users more features (3) than Hashtagio (1). There is a clear winner in this case and it is Brand V02!

Looking for the right Social Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hashtagio Vs. BrandVO2

Hashtagio: Hashtagio is a platform for social media aggregation that converts social into sales, and drives referral traffic to conversion points such as affiliates, partners and advertisers.

BrandVO2: Brand VO2 was developed by veteran brand marketers frustrated with the lack of digital tools available to identify emerging market trends, threats and competitive opportunities. We believe that on-line brand health surveys are fundamentally flawed in that they present lagging data and are sourced from paid research respondents

Who is more expensive? Hashtagio or Brand V02?

The real total cost of ownership (TCO) of Social Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hashtagio and Brand V02.

Hashtagio accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Hashtagio is rated 6, which is similar to the average cost of Social Marketing software. Brand V02 price starts at $20,000 per user/year , When comparing Brand V02 to its competitors, the software is rated 4 - lower than the average Social Marketing software cost.

Bottom line: Hashtagio is more expensive than Brand V02.

Which software includes more/better features?

We've compared Hashtagio Vs. Brand V02 based on some of the most important and required Social Marketing features.

Hashtagio: Data Filtering.

Brand V02: Data Filtering, Sentiment Analysis, Social Media Metrics.

Target customer size

The software is a viable solution for businesses of all sizes and a diverse range of types. The software is a viable solution for businesses of all sizes and a wide range of types.