Compare Hatchbuck and Acxiom - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hatchbuck or Acxiom?

Acxiom is more expensive to implement (TCO) than Hatchbuck, and Acxiom is rated higher (85/100) than Hatchbuck (83/100). Hatchbuck offers users more features (5) than Acxiom (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hatchbuck Vs. Acxiom

Hatchbuck: Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a rueben from our team's favorite lunch spot: Pickles Deli, and check out the Trex inc...

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Who is more expensive? Hatchbuck or Acxiom?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hatchbuck and Acxiom.

Hatchbuck price starts at $29 per month , On a scale between 1 to 10 Hatchbuck is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Hatchbuck is rated 2, which is much lower than the average cost of CRM software.

Bottom line: Acxiom is more expensive than Hatchbuck.

Which software includes more/better features?

We've compared Hatchbuck Vs. Acxiom based on some of the most important and required CRM features.

Hatchbuck: Campaign Management, Lead Management, Automatic Call Scheduling, Email Marketing, Marketing Automation.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Customers of the software mainly come from small and medium businesses. The software is a useful product for businesses of all sizes and a wide range of types.