Compare HomeTrak and Marketing 360 - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - HomeTrak or Marketing 360?

HomeTrak is more expensive to implement (TCO) than Marketing 360, and Marketing 360 is rated higher (91/100) than HomeTrak (50/100). Marketing 360 offers users more features (5) than HomeTrak (0). There is a clear winner in this case and it is Marketing 360!

Looking for the right Home Health solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

ClearCare Vs. Marketing 360

ClearCare: ClearCare is a San Francisco-based software company that offers the world's first front- and back-office solution for private duty home care agencies. ClearCare's web and mobile platform for scheduling, integrated telephony, two-way caregiver messaging, and marketing makes the business of home care administration intuitive, efficient, and paper-f...

Marketing 360: Marketing 360® is a Top Rated National® marketing platform. We're driven to continually produce, power and promote the greatest marketing platform in the world. Our Marketing 360® platform is a combination of top-notch, fully managed marketing services and intelligently integrated marketing software. We’re different because we don’t just special...

Who is more expensive? HomeTrak or Marketing 360?

The real total cost of ownership (TCO) of Home Health software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HomeTrak and Marketing 360.

HomeTrak price starts at $125 per month , On a scale between 1 to 10 HomeTrak is rated 2, which is much lower than the average cost of Home Health software. Marketing 360 price starts at $395 per month , When comparing Marketing 360 to its competitors, the software is rated 2 - much lower than the average Home Health software cost.

Bottom line: HomeTrak cost is around the same cost of Marketing 360.

Which software includes more/better features?

We've compared HomeTrak Vs. Marketing 360 based on some of the most important and required Home Health features.

HomeTrak: We are still working to collect the list of features for HomeTrak.

Marketing 360: Chat, Prospect Segmentation, Email Marketing, Task Management, Social Media.

Target customer size

Typiecal customers of HomeTrak are small and medium businesses involved in providing non-medical homecare to the elderly. Marketing 360® is designed mainly for entrepreneurs as well as those engaging in small to medium-size business.