Compare Hootsuite and Adobe Social - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Adobe Social?

Adobe Social is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Adobe Social (91/100). Hootsuite offers users more features (15) than Adobe Social (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Adobe

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Adobe: Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. nnWhether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an ...

Who is more expensive? Hootsuite or Adobe Social?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Adobe Social.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Adobe Social price starts at $52.99 per month , When comparing Adobe Social to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: Adobe Social is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Adobe Social based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Adobe Social: Facebook Integration, Content Templates, Template Creator, Twitter Integration, WYSIWYG App Builder.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. Adobe Social tries to do everything and fails in most.