Compare Hootsuite and Brand24 - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Brand24?

Brand24 is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Brand24 (82/100). Hootsuite offers users more features (15) than Brand24 (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Brand24

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Brand24: Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analy...

Who is more expensive? Hootsuite or Brand24?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Brand24.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Brand24 price starts at $49 per user/month , When comparing Brand24 to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: Brand24 is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Brand24 based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Brand24: We are still working to collect the list of features for Brand24.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Brand24's target customer size include: Small businesses and start ups.