Compare Hootsuite and Cision - Oct 2022

Shlomi LaviShlomi Lavi / Oct 20, 2022

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Bottom Line: Which is Better - Hootsuite or Cision?

Cision is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Cision (82/100). Hootsuite offers users more features (15) than Cision (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Cision

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Cision: Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven d...

Who is more expensive? Hootsuite or Cision?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Cision.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Cision price starts at $7,200 per year , When comparing Cision to its competitors, the software is rated 8 - higher than the average Social Media software cost.

Bottom line: Cision is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Cision based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Cision: Campaign Management, Social Media Management, Sentiment Analysis, Social Media Metrics, Reputation Management.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Cision's target customer size include: Small, medium and large size businesses.



Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty.

Cision

ITQlick rating
(3.9/5)

starts at $7,200 per year

Cision is an integrated cloud-based and SaaS, public relations suite that enables users to reach out to the right influencers to help spread their message.

Categories: Marketing, Campaign Management, Influencer Marketing, Social Media, Social Media Management.

Compare specifications

Compare features

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder

Cision: 5 Features

Campaign Management
Social Media Management
Sentiment Analysis
Social Media Metrics
Reputation Management
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Compare
Cision
ITQlick rating
3.9/5
Score
82/100
Pricing
8/10
License pricing
$7,200 per year
Functionality
11
Review
DrumUp
ITQlick rating
3.6/5
Score
89/100
Pricing
5.8/10
License pricing
$15 per month
Functionality
3
Review
e-Performance
ITQlick rating
2.8/5
Score
82/100
Pricing
5.8/10
License pricing
$75,000 per license
Functionality
3
Statusbrew
ITQlick rating
4.8/5
Score
81/100
Pricing
6/10
License pricing
$129 per license/month
Functionality
13

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.