Shlomi Lavi /
Oct 20, 2022
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Bottom Line: Which is Better - Hootsuite or Cision?
Cision is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Cision (82/100). Hootsuite offers users more features (15) than Cision (5). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hootsuite Vs. Cision
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Cision: Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven d...
Who is more expensive? Hootsuite or Cision?
The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Cision.
Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Cision price starts at $7,200 per year , When comparing Cision to its competitors, the software is rated 8 - higher than the average Social Media software cost.
Bottom line: Cision is more expensive than Hootsuite.
Which software includes more/better features?
We've compared Hootsuite Vs. Cision based on some of the most important and required Social Media features.
Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.
Cision: Campaign Management, Social Media Management, Sentiment Analysis, Social Media Metrics, Reputation Management.
Target customer size
Hootsuite is perfect for companies of all shapes and sizes. and Cision's target customer size include: Small, medium and large size businesses.