Compare Hootsuite and Iconosquare - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Iconosquare?

Iconosquare is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Iconosquare (81/100). Hootsuite offers users more features (15) than Iconosquare (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Tripnity

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Tripnity: Leading Analytics & Marketing Suite for Instagram - Manage your Instagram activity, Analyze your performance, Engage your community FAST FACTS - Iconosquare is used by over 150,000 brands. Notable clients include 40% of the Fortune 1000 companies as well as Coca-Cola, Nike, Ford, AT&T, Southwest Airlines, American Express, Gap, Starbucks, Eba...

Who is more expensive? Hootsuite or Iconosquare?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Iconosquare.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Iconosquare price starts at $49 per month , When comparing Iconosquare to its competitors, the software is rated 6 - similar to the average Social Media software cost.

Bottom line: Iconosquare is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Iconosquare based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Iconosquare: We are still working to collect the list of features for Iconosquare.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Iconosquare's target customer size include: Small businesses and start ups.