Compare Hootsuite and ServeSmart - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or ServeSmart?

ServeSmart is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than ServeSmart (81/100). Hootsuite offers users more features (15) than ServeSmart (0). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. MaFoi Group company

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

MaFoi Group company: Ma Foi combines research, cutting-edge engagement products, and the power of big data technology to help you master the science of happy customers… attracting more customers and retaining them for life.

Who is more expensive? Hootsuite or ServeSmart?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and ServeSmart.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. ServeSmart price starts at $42 per user/month , When comparing ServeSmart to its competitors, the software is rated 4 - lower than the average Social Media software cost.

Bottom line: ServeSmart is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. ServeSmart based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

ServeSmart: We are still working to collect the list of features for ServeSmart.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. Those who are in small and medium-sized businesses can fully benefit from ServeSmart software.