Compare Hootsuite and SocialBro - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or SocialBro?

SocialBro is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than SocialBro (78/100). Hootsuite offers users more features (15) than SocialBro (2). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Audiense

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Audiense: Audiense helps over 4,000 of the world’s largest brands and agencies to grow their customer and audience bases by finding, identifying and connecting with individuals and audience segments they don't know about. Audiense clients include Universal Music, Havas Helia and Comic Relief. The Audiense platform powers three vital functions, with which bus...

Who is more expensive? Hootsuite or SocialBro?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and SocialBro.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. SocialBro price starts at $79 per month , When comparing SocialBro to its competitors, the software is rated 2 - much lower than the average Social Media software cost.

Bottom line: Hootsuite cost is around the same cost of SocialBro.

Which software includes more/better features?

We've compared Hootsuite Vs. SocialBro based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

SocialBro: Business Content Sharing, Twitter Integration.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. All kinds of enterprises, from start-up organisation to large business, can avail the amazing features that SocialBro offers.