Compare Hootsuite and Sprinklr - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Sprinklr?

Sprinklr is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Sprinklr (78/100). Hootsuite offers users more features (15) than Sprinklr (8). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Sprinklr

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Sprinklr: Around the world people are changing the basic ways they communicate with each other. Instead of emails, they write Facebook and blog posts. Forget phone calls, they send texts and tweets. In place of photo albums and scrapbooks, they store their memories on Instagram, Flickr and Pinterest. Today, relationships are built in a different way and it’s...

Who is more expensive? Hootsuite or Sprinklr?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Sprinklr.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Sprinklr accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software.

Bottom line: Sprinklr is more expensive than Hootsuite.

Which software includes more/better features?

We've compared Hootsuite Vs. Sprinklr based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Sprinklr: Financial reporting, Data Analysis Tools, Content Management, Business Content Sharing, Facebook Integration.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. Sprinklr is suitable for leading brands and industries related to retail, online shopping, telecom, manufacturing and high tech.