Shlomi Lavi /
Sep 05, 2022
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Bottom Line: Which is Better - Hootsuite or Tailwind?
Tailwind is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Tailwind (86/100). Hootsuite offers users more features (15) than Tailwind (6). There is a clear winner in this case and it is Hootsuite!
Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Hootsuite Vs. Tailwind
Hootsuite:
Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...
Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries.
Our platform covers the full marketing cycle from ideation to optimization:
CONTENT: Aggregate, discover and manage your visual content in one place...
Who is more expensive? Hootsuite or Tailwind?
The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Tailwind.
Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media software cost.
Bottom line: Hootsuite cost is around the same cost of Tailwind.
Which software includes more/better features?
We've compared Hootsuite Vs. Tailwind based on some of the most important and required Social Media features.
Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.
Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.
Target customer size
Hootsuite is perfect for companies of all shapes and sizes. and Tailwind's target customer size include: SMBs.