Compare Hootsuite and Tailwind - Sep 2022

Shlomi LaviShlomi Lavi / Sep 05, 2022

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Bottom Line: Which is Better - Hootsuite or Tailwind?

Tailwind is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Tailwind (86/100). Hootsuite offers users more features (15) than Tailwind (6). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Tailwind

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Tailwind: Tailwind is the leading Visual Marketing platform for Pinterest and Instagram. We are trusted by over 50,000 leading brands and 300 advertising and communications agencies in over 100 countries. Our platform covers the full marketing cycle from ideation to optimization: CONTENT: Aggregate, discover and manage your visual content in one place...

Who is more expensive? Hootsuite or Tailwind?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Tailwind.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Tailwind price starts at $9.99 per month , When comparing Tailwind to its competitors, the software is rated 2 - much lower than the average Social Media software cost.

Bottom line: Hootsuite cost is around the same cost of Tailwind.

Which software includes more/better features?

We've compared Hootsuite Vs. Tailwind based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Tailwind: Freight, Billing & Invoicing, Barcoding, Scheduling, Carrier Performance Reporting.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Tailwind's target customer size include: SMBs.



Hootsuite

ITQlick rating
(4.4/5)

starts at $49 per user/month

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media prog...

Categories: Financial reporting, Data Analysis Tools, Content Management, Customer Loyalty.

Tailwind

ITQlick rating
(4.5/5)

starts at $9.99 per month

Tailwind is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Tailwind received a rating of 4.5 from ITQlick team. The software cost is considered...

Categories: Billing & Invoicing, Data Analysis Tools, Social CRM, Barcoding, Work Order Management.

Compare specifications

Compare features

Hootsuite: 15 Features

Blogger Integration
Business Content Sharing
Facebook Integration
Flickr Integration
Foursquare Integration
Global Content Library
Google Plus
Instagram Integration
LinkedIn Integration
Publishing Social Content
Social Analytics
Social Customer Care
Social Promotions
Twitter Integration
WYSIWYG App Builder

Tailwind: 6 Features

Freight
Billing & Invoicing
Barcoding
Scheduling
Carrier Performance Reporting
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$49 per user/month
Functionality
31
Compare
Tailwind
ITQlick rating
4.5/5
Score
86/100
Pricing
2/10
License pricing
$9.99 per month
Functionality
21
DrumUp
ITQlick rating
3.6/5
Score
89/100
Pricing
5.8/10
License pricing
$15 per month
Functionality
3
Review
e-Performance
ITQlick rating
2.8/5
Score
82/100
Pricing
5.8/10
License pricing
$75,000 per license
Functionality
3
Statusbrew
ITQlick rating
4.8/5
Score
81/100
Pricing
6/10
License pricing
$129 per license/month
Functionality
13

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.