Compare Hootsuite and Yotpo - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Hootsuite or Yotpo?

Yotpo is more expensive to implement (TCO) than Hootsuite, and Hootsuite is rated higher (93/100) than Yotpo (85/100). Hootsuite offers users more features (15) than Yotpo (5). There is a clear winner in this case and it is Hootsuite!

Looking for the right Social Media solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Hootsuite Vs. Yotpo

Hootsuite: Hootsuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workfl...

Yotpo: Yotpo is a customer content marketing platform that generates reviews, social Q&A and rich media and uses this content to drive traffic and increase conversions. Our vision is to maximize the potential of User-Generated Content (UGC) for every business and redefine the way they market themselves via Customer Content Marketing. We boost the ch...

Who is more expensive? Hootsuite or Yotpo?

The real total cost of ownership (TCO) of Social Media software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Hootsuite and Yotpo.

Hootsuite price starts at $49 per user/month , On a scale between 1 to 10 Hootsuite is rated 2, which is much lower than the average cost of Social Media software. Yotpo price starts at $19 per month , When comparing Yotpo to its competitors, the software is rated 2 - much lower than the average Social Media software cost.

Bottom line: Hootsuite cost is around the same cost of Yotpo.

Which software includes more/better features?

We've compared Hootsuite Vs. Yotpo based on some of the most important and required Social Media features.

Hootsuite: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Blogger Integration, Business Content Sharing, Facebook Integration, Flickr Integration, Foursquare Integration, Global Content Library, Google Plus, Instagram Integration.

Yotpo: Data Analysis Tools, Customer Experience Management, eCommerce, Employee Performance Management, Reputation Management.

Target customer size

Hootsuite is perfect for companies of all shapes and sizes. and Yotpo's target customer size include: Small businesses and start ups.