Compare HubSpot CRM and Acxiom - Mar 2023
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Bottom Line: Which is Better - HubSpot CRM or Acxiom?
Acxiom is more expensive to implement (TCO) than HubSpot CRM, and HubSpot CRM is rated higher (95/100) than Acxiom (85/100). HubSpot CRM offers users more features (5) than Acxiom (3). There is a clear winner in this case and it is HubSpot CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. Acxiom
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...
Who is more expensive? HubSpot CRM or Acxiom?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot CRM and Acxiom.
HubSpot CRM price starts at $45 per month , On a scale between 1 to 10 HubSpot CRM is rated 2, which is much lower than the average cost of CRM software. Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 HubSpot CRM is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Acxiom is more expensive than HubSpot CRM.
Which software includes more/better features?
We've compared HubSpot CRM Vs. Acxiom based on some of the most important and required CRM features.
HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
Acxiom: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
HubSpot CRM's typical customers include: Small, medium and large size businesses, The software is a useful product for businesses of all sizes and a wide range of types.
Acxiom
Acxiom Mainframe Services is a package of IT asset management solution for businesses of all sizes. It offers such capabilities as talent management, cost management, remote management, and others. The s...
Compare PricingCompare specifications
HubSpot CRM Specifications
ITQlick Score: | 95/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | CRM -> HubSpot CRM review |
Company: | HubSpot |
Pricing: | starts at $45 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | HubSpot CRM review, HubSpot CRM pricing, HubSpot CRM alternatives |
Acxiom Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | CRM -> Acxiom review |
Company: | Acxiom |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop, Cloud |
Links: | Acxiom review, Acxiom pricing, Acxiom alternatives |
Compare features
HubSpot CRM: 5 Features
Acxiom: 3 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.