Compare HubSpot CRM and Zendesk - Sep 2023

Shlomi Lavi

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Bottom Line: Which is Better - HubSpot CRM or Zendesk?

Zendesk is more expensive to implement (TCO) than HubSpot CRM, and HubSpot CRM is rated higher (95/100) than Zendesk (92/100). Zendesk offers users more features (23) than HubSpot CRM (5).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

HubSpot Vs. Zendesk

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Zendesk: Zendesk is founded in Copenhagen, Denmark. Zendesk is the leading cloud-based customer service software solution. More than 20,000 companies such as Groupon, Box, and Zappos are using Zendesk to lower costs, raise productivity, and increase customer satisfaction.

Who is more expensive? HubSpot CRM or Zendesk?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot CRM and Zendesk.

HubSpot CRM price starts at $45 per month , On a scale between 1 to 10 HubSpot CRM is rated 2, which is much lower than the average cost of CRM software. Zendesk price starts at $49 per agent/month , When comparing Zendesk to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: HubSpot CRM cost is around the same cost of Zendesk.

Which software includes more/better features?

We've compared HubSpot CRM Vs. Zendesk based on some of the most important and required CRM features.

HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Zendesk: Customer Survey, Email Integration, Knowledge Base/FAQ, Multi-Site Support, Rules/Workflows.

Target customer size

HubSpot CRM's typical customers include: Small, medium and large size businesses, Zendesk is the tool for any company, big or small, that has to deal with a certain number of customers on daily basis and needs an evolving platform to facilitate this process.