Shlomi Lavi /
Jan 31, 2023
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Bottom Line: Which is Better - HubSpot Marketing Hub or Act-On?
Act-On is more expensive to implement (TCO) than HubSpot Marketing Hub, and Act-On is rated higher (89/100) than HubSpot Marketing Hub (79/100). Act-On offers users more features (16) than HubSpot Marketing Hub (7).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. Act-On
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Who is more expensive? HubSpot Marketing Hub or Act-On?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and Act-On.
HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. Act-On price starts at $900 per month , When comparing Act-On to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Act-On is more expensive than HubSpot Marketing Hub.
Which software includes more/better features?
We've compared HubSpot Marketing Hub Vs. Act-On based on some of the most important and required Email Marketing features.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation.
Target customer size
HubSpot InBound Marketing can be used for the marketing automation needs of any business. Act-On is specifically designed for small companies.