Shlomi Lavi /
Jan 31, 2023
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - HubSpot Marketing Hub or IBM Campaign?
IBM Campaign is more expensive to implement (TCO) than HubSpot Marketing Hub, and IBM Campaign is rated higher (88/100) than HubSpot Marketing Hub (79/100). HubSpot Marketing Hub offers users more features (7) than IBM Campaign (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. IBM
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Who is more expensive? HubSpot Marketing Hub or IBM Campaign?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and IBM Campaign.
HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software.
Bottom line: HubSpot Marketing Hub cost is around the same cost of IBM Campaign.
Which software includes more/better features?
We've compared HubSpot Marketing Hub Vs. IBM Campaign based on some of the most important and required Email Marketing features.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.
IBM Campaign: We are still working to collect the list of features for IBM Campaign.
Target customer size
HubSpot InBound Marketing can be used for the marketing automation needs of any business. and IBM Campaign's target customer size include: Small, medium and large size businesses.