Compare HubSpot Marketing Hub and Keap - Jan 2023

Shlomi LaviShlomi Lavi / Jan 31, 2023

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Bottom Line: Which is Better - HubSpot Marketing Hub or Keap?

HubSpot Marketing Hub is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than HubSpot Marketing Hub (79/100). Keap offers users more features (15) than HubSpot Marketing Hub (7). There is a clear winner in this case and it is Keap!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

HubSpot Vs. Infusionsoft

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? HubSpot Marketing Hub or Keap?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and Keap.

HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: HubSpot Marketing Hub is more expensive than Keap.

Which software includes more/better features?

We've compared HubSpot Marketing Hub Vs. Keap based on some of the most important and required Email Marketing features.

HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

HubSpot InBound Marketing can be used for the marketing automation needs of any business. Individual users will find the personal touch of a well designed landing page template to be very effective.

HubSpot Marketing Hub

ITQlick rating
(4.5/5)

starts at $45 per month

HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by...

Categories: CRM, Banking CRM, Casino CRM, Customer Loyalty.

Keap

ITQlick rating
(4.8/5)

starts at $169 per month

Keap is a cloud-based client management solution designed to help the user keep track of every important detail, get organized and become more efficient. The Keap core features include client management, appoi...

Categories: Homebuilder CRM, CRM, Casino CRM, Channel Management, Customer Relationship Management.

Compare specifications

Keap Specifications

ITQlick Score: 97/100
ITQlick Rating:
Pricing: 2/10 - low cost
Category: CRM -> Keap review
Company: Infusionsoft
Pricing: starts at $169 per month
Typical customers: Small businesses and start ups
Platforms: Cloud
Links: Keap review, Keap pricing, Keap alternatives

Compare features

HubSpot Marketing Hub: 7 Features

Dashboard
Email Marketing
Lead Management
Marketing Automation
Revenue Modeling
Social Media
Content Management

Keap: 15 Features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media
Web Analytics
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
HubSpot ...
ITQlick rating
4.5/5
Score
79/100
Pricing
6.8/10
License pricing
$45 per month
Functionality
26
Compare
Keap
ITQlick rating
4.8/5
Score
97/100
Pricing
3.8/10
License pricing
$169 per month
Functionality
35
Review
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.