Shlomi Lavi /
Mar 15, 2023
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Bottom Line: Which is Better - HubSpot Marketing Hub or Ontraport?
HubSpot Marketing Hub is more expensive to implement (TCO) than Ontraport, and HubSpot Marketing Hub is rated higher (79/100) than Ontraport (78/100). Ontraport offers users more features (9) than HubSpot Marketing Hub (7).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
HubSpot Vs. ONTRAPORT
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
ONTRAPORT: ONTRAPORT was launched in 2006 to solve challenges faced by small and mid-sized companies (like ours) that we just couldn’t otherwise seem to solve.
We wanted to be able to deliver automated multi-media, multi-step, integrated marketing sequences. Couldn’t do it.
We wanted to be able to see what was working and what wasn’t at every stage of o...
Who is more expensive? HubSpot Marketing Hub or Ontraport?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot Marketing Hub and Ontraport.
HubSpot Marketing Hub price starts at $45 per month , On a scale between 1 to 10 HubSpot Marketing Hub is rated 6, which is similar to the average cost of Email Marketing software. Ontraport price starts at $79 per feature/month , When comparing Ontraport to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: HubSpot Marketing Hub is more expensive than Ontraport.
Which software includes more/better features?
We've compared HubSpot Marketing Hub Vs. Ontraport based on some of the most important and required Email Marketing features.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling, Social Media, Content Management.
Ontraport: Email Marketing, Marketing Automation, Multi-Channel Marketing, Email Marketing, Email Triggers.
Target customer size
HubSpot InBound Marketing can be used for the marketing automation needs of any business. Ontraport is built for small and medium sized businesses and caters to a horizontal market.